We dig deep to learn what you know & uncover opportunities
Every brand and every business model, even those within the same industry vertical has its’ unique culture, vision, approach and business driving factors. This is why BrandMedicine begins every new client relationship with an immersive discovery process. Our focus is to understand your unique business model, your company culture, your brand vision and most importantly – your passionate believes. The end goal is gathering enough insight on your operation and business vision to effectively guide and inform our research and strategy stage. We begin by working closely with your team to satisfy our strategic brief documentation, collecting data points and proprietary information pertaining to your business goals.
Our research, brand strategy, digital and engagement strategy team leaders work closely with your business leaders to gather all available information to uncover potential channels and opportunities to generate business results. This process takes anywhere from a few hours to a few weeks depending on complexity of your ask, depth of historic activity and a number of other defining factors. Once we complete our discovery with your team, we regroup internally with our business analysts, brand strategy and digital engagement teams for an in-depth brainstorm and recap of the information gathered through our rigid discovery process. If any final clarifications are required, those are conveyed to the client and cleared up before the project moves forward. As a result, we establish a set of guiding principles that influence the direction of all our brand strategy, visual branding, digital and engagement strategy efforts.
The top reason most branding efforts fail is the lack of strategy that unifies creative efforts with a solid business strategy framework. At BrandMedicine, we align all of the actions, designs, and communications of a brand through a unified strategy. We refine your brands purpose, its core values, its strategy and positioning, its archetype, and its name – and connect it all back to a business strategy. As your branding agency, we focus on helping you answer the three most important questions:
-Why does your brand exist? This is the most fundamental question, the core operating principle. Why do you do what you do, why should the audience follow, why will they believe and why will they engage?
-Who will be rewarded by your product? Who are the people in your club, who shares your passion, and who is most likely to believe in your product and passionately carry your message forward.
-How will you communicate with your brand champions? How will they be informed, how will you reach them and most importantly, how easily can those inspired by your brand champions find you? We call it – “findability.”
At BrandMedicine, we will evaluate your business on a 360 swivel and look at all the aspects that may impact your branding goals, and strategy. Our team will inspire you, our team will prototype and test often, and our team will help you connect to your target audience while differentiating your brand from competition. Most importantly, we will align your branding objectives with a strategy geared towards growing your market share and increasing bottom line. Brand loyalty will follow.